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And then there were three.
American Eagle Outfitters today briefed a trio of agency teams that advanced to the final round of the retailer’s global creative and media review. Each team includes a creative and media shop.
Sources identified the creative agencies as Deutsch, Leo Burnett and Arnold and their media partners as Initiative (in overseas markets, with Deutsch handling U.S. media efforts), Starcom and MediaCom, respectively.
The next step is a round of work sessions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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