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ATLANTA The American Cancer Society will launch a $12 million ad campaign today urging people to get tested for colon cancer, the organization said.
The work includes national television, radio and print ads and will require most of the society’s advertising budget for the year, said Greg Donaldson, vice president of corporate communications for the ACS.
The campaign is directed at women over the age of 50 because they make most family decisions about medical attention and maintenance, Donaldson said.
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