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AMC has confirmed that it is searching for an agency — possibly two — to handle strategic positioning for its network and individual shows as well as media planning and buying duties. Annual major media spending on the business is estimated at $20-30 million.
AMC’s roots are in movie programming — its original name was American Movie Classics — but, like many cable networks, has expanded into original shows, chief among them Mad Men, Breaking Bad and The Prisoner.
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