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E-tailer Amazon.com has put its global ad account in play, but is limiting the players to U.S.-based shops.
TBWA\Chiat\Day, DDB and McCann-Erickson are participating, sources said. Young & Rubicam was invited but declined due to a potential conflict with Sears.
Incumbent FCB Worldwide in San Francisco resigned the business following the client’s decision to review. “We didn’t agree with what they were doing, and it was a great moment to end the relationship,” said agency president and CEO Simon Bolton.
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