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Amazon Advertising here serves up a slice of alternative living in California with six new TV spots created for the American Red Cross’ earthquake preparedness campaign.
A burly transvestite, a bulldog wearing pearls and a lesbian couple are some of the characters used to drive home the idea that earthquakes can affect anybody.
The campaign uses the theme, “Who do you love?” to encourage people to be prepared in case of an earthquake. The TV spots appear to be filmed from inside a cabinet, allowing the viewer to watch the characters stock the shelves with emergency supplies.
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