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Amazon will air its first-ever Super Bowl ad on Feb. 7, Adweek has confirmed, and it has recruited Alec Baldwin for his first Super Bowl campaign since Hulu in 2009.
The company released a teaser Wednesday, in which the actor is seen planning an epic Super Bowl party with legendary NFL quarterback Dan Marino. Amazon's wireless speaker and voice command device, Alexa of the Amazon Echo, makes a cameo as well.
Leo Burnett Toronto created the campaign, which is using the hashtag #BaldwinBowl.
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