Amazing MEDIAmazing

About half the people listening to Web radio are under 35. But that is not the big news. The big news, according to Internet streaming research agency, MeasureCast, is that MEDIAmazing radio knocked ABC Radio out of the number one spot last week for most listened to Internet radio station. Mediamazing.com logged close to 5,000 more listener hours than its fearsome competitor.

This marks the first time ABC has been rousted from its perch since December 2000, which is when the Portland, Ore.-based MeasureCast started tracking the top stations.

Data Points:
Number 1 Web Radio Station (WRS): www.amazing.com, 88,811 TTSL*
Number 2 WRS: www.wabcradio.com, 83,864 TTSL
Number 3 WRS: www.virginradio.co.uk, 63,376 TTSL
Percentage of Web radio listeners under 35 years old: 53 percent
Percentage that are younger than 25: 25 percent
Percentage that are over 55: 7.4 percent
Peak listening time: Noon (EST)
Peak listening day: Wednesday
Source: MeasureCast/March 5-March 11