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NEW YORK Mike’s Hard Lemonade has tapped independent Amalgamated here for creative chores following a review, the agency confirmed.
Charles Rosen, CEO of the shop, said new branding work would launch in June. “Throughout the whole review process we felt it was one of those extremely rare moments when all the stars are aligned for this brand to explode,” he said. “We believe this is an opportunity that comes along once in a lifetime for an agency.”
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