AMA Names Judges for Multinational Effies

NEW YORK The New York American Marketing Association today named judges for its new Effie multinational awards category. The awards honor campaigns that have been effective in the U.S. and at least three other countries.

The multinational category judges are: Paul Alexander, vice president, global advertising, Campbell Soup Co., Camden, N.J.; Steve Blamer, president and CEO, Grey, New York; Nancy Carr, director and vice president, worldwide advertising, Eastman Kodak, Rochester, N.Y.; Simon Clift, president of marketing, Unilever, London; Nina DiSesa, chairman and chief creative officer, McCann-Erickson, New York; and Brian Fetherstonhaugh, chairman, global brands, Ogilvy & Mather Worldwide, New York.

Also, Tim Love, vice chairman, international, Saatchi & Saatchi, New York; Stewart McHie, global brand manager, Exxon Mobil Corp., Irving, Texas; Edward Ney, chairman emeritus, Young & Rubicam, New York; Steven Robins, group marketing director, Pfizer Consumer Healthcare, New York; Allen Rosenshine, chairman and CEO, BBDO, New York; Bernd Schmitt, Robert D. Calkins professor of international business, Columbia University Business School, New York; and Peter Schweitzer, chairman, J. Walter Thompson Worldwide, New York.

The winners will be named at the Effie Awards presentations in New York on June 8. The Effies honor effectiveness in advertising.