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Technology has reinvented the way freelance art directors and writers are getting their names out there. But unless your résumé has Crispin or Wieden on it, getting on an agency’s shortlist hasn’t gotten any easier. And for agency recruiters, distinguishing the technology from the talent is only getting harder.

Freelancers who brag about how wonderful the freelance life is in today’s economy are either very new to it or bullshitting. Money is very tight, and agencies are spending a lot less of it on freelancers than they used to.

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