AltaVista Stages $50-60 Mil. Review

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Unit of Compaq Has New Product, Shopping.com, It Wants to Push
SAN FRANCISCO-Internet search engine AltaVista, a subsidiary of Compaq Computer Corp., is contacting agencies nationwide about its estimated $50-60 million advertising account, which includes some global duties, sources said last week.
AltaVista, Palo Alto, Calif., has been contacting midsize and large shops, and has already had chemistry meetings with a handful of agencies, said sources.
Butler, Shine & Stern, Sausalito, Calif., and Ogilvy & Mather, New York, were among those contacted, sources said.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in