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Its product line may have grown well beyond its car-stereo roots, but simplicity remains the watchword for Alpine Electronics of America.
A new national campaign from WongDoody in Los Angeles will include at least four blue-hued print ads with a decidedly uncomplicated message. Spending could not be determined.
“We wanted to combine the look of Alpine products with the heritage behind the Alpine name, in a way which exemplifies premium quality,” said Jennifer Quon, marketing coordinator at the Torrance, Calif.,
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