Alpha Backs Mean Green In National Fight vs. 409

WASHINGTON, D.C.-The Alpha Group has been given the challenge of helping ChemPro’s cleaning product line, distributed in the Southeast, go national against a well-known and entrenched brand.
The $1 million account includes three different products under the Mean Green brand for the Spartanburg, S.C.-based client: a multi-surface cleaner, an anti-mildew product and a super-strength entry. The products compete with The Clorox Co.’s Formula 409 Glass & Surface Cleaner at a price point that is cheaper than the better-known brand.
Alpha, a $13 million agency in Asheville, N.C.,