Alltel Tests The Wireless Waters In Florida

Cranford Johnson Robinson Woods’ TV Defeats a God at His Game
DALLAS–Cranford Johnson Rob-inson Woods of Little Rock, Ark., has launched a test market campaign for Alltel in Jacksonville, Fla., that may be expanded to some of the telco’s other regions later this year.
Spending for the Jacksonville initiative, which will run for three months, was not disclosed. Alltel spends $10-15 million annually on advertising, according to Cranford Johnson Robinson Woods (CJRW) senior vice president and creative director Boyd Blackwood.
CJRW’s two 60- and two 30-second television spots place Mercury, messenger god of the Roman deities, in modern day settings like a laundromat, bus station and at a sidewalk pay phone.