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CHICAGO Allstate takes a humorous approach to its Olympic advertising in new television spots from Leo Burnett here.
The first spot, breaking this weekend during the U.S. Hall of Fame induction ceremony on USA Network, shows a weightlifter going for the gold in competition. As the athlete hoists 230 kilograms over his head and inspirational music plays, a voiceover from actor (and Allstate spokesman) Dennis Haysbert salutes “all the U.S. athletes who have taken a stand to become the best in the world.”
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