Allied Domecq Forms A Line For Sauza Tequila

Allied Domecq Spirits USA is drawing up a contenders list for the creative portion of its estimated $15 million Sauza tequila account, currently split between Cliff Freeman and Partners and Weiss Stagliano Partners in New York. [Adweek, Jan. 25].
The incumbents will defend the business against roster agencies BBDO in Chicago and Bates Worldwide in New York. Non-roster shop DeVito Verdi here and undisclosed others are also competing, sources said. The varied tequila brands will ultimately be consolidated at a single agency.
The shops declined comment or referred questions to the Old Greenwich, Conn.-based client, which did not return calls at press time. Zenith Media in New York retains media duties. –staff reports