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Allen & Gerritsen has created a national print push for Waters Corp. that introduces the tagline, “Right on time.”
An effort was made to stress the overall Waters brand in terms of the size of the Milford, Mass., organization and the scope and variety of its products and services, said Mick O’Brien, creative director at A&G.
This represents a departure from the Watertown, Mass., shop’s recent ads for Waters, which focused on specific products and programs and included no tagline, O’Brien said.
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