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DirecTV received some unexpected help last Thursday in its efforts to discredit a major cable TV competitor.
On the same day the satellite TV service pro vider ran an ad in the Los Angeles Times disparaging Adelphia Cable, the latter’s founder, John Rigas, was pictured on the newspaper’s front page after his arrest in New York the previous morning.
DirecTV’s half-page vertical ad in the paper’s sports section that day included the large headline: “Satisfied with Adelphia cable? We didn’t think so.”
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