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The launch campaign for the new Bob Bullock Texas State History Museum is as noteable for what it doesn’t contain as for what it does.
No cowboysdrive their herds through the dust and glare of a midday Texas sun. No fields of bluebonnets wave along the highways. The Alamo is nowhere in sight. Campfires, wagon wheels, Texas Rangers—all are missing.
What viewers do get, in a 30-second spot released this month from Fellers Marketing and Advertising in Austin, Texas, is an Eskimo standing in the middle of a snow-covered plain.
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