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Fresh Samantha Selects PR Shop, Seeks Ad Agency
BOSTON-Juice maker Fresh Samantha last week tapped Warner Public Relations as its first marketing partner and is conducting an informal review of creative resources in preparation for its advertising debut.
The Scarborough, Maine, company selected the shop, headed by former Mullen executive Carin Warner, without a review. The Manchester, Mass., agency is working with the client on brand positioning and corporate public relations and has begun making plans for a radio campaign, tentatively scheduled to break in the spring or summer of next year.
Warner is in the process of interviewing small and midsized shops and creative boutiques in the Boston area.
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