Alive And Kicking

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Advertising is dead. Booga booga! Everywhere we turn, we hear these words. (Not the “Booga booga!” part, thank God. That was just for effect.) I guess it suits the nontraditional communications companies to tout this theory. But I’ve said this until I’m blue in the face: Advertising isn’t dying. It’s being reborn. If anything, what is dying is the ability to buy market share by outspending your competition with mind-numbing, irrelevant sales propositions.

The premise goes something like this: People don’t like advertising; therefore, they will tune it out.

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