Brand Marketing

Alitalia's Brand-New Look Seems a Lot Like Its Old Look—And Here's Why

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Last week, Alitalia took the wraps off the first major redesign of its airplanes' look in 46 years—one that CEO Silvano Sassano said in a statement represents "a new journey," one that "will allow us to bring a timeless and uniquely Alitalia style to everything we do the world over."

Alitalia's old livery, created 46 years ago

That's heady stuff for a new paint job that looks … well, a lot like the old paint job.