Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Complaining that the creative unfairly attacks safe products, some networks requested significant changes in the American Legacy Foundation’s anti-tobacco ads before airing them.
NBC, ABC and CBS questioned the approach taken by Arnold Communications, Boston, and Crispin Porter & Bogusky, Miami, in the storyboards submitted for approval. The concern could delay the debut of the $150-225 million campaign, called “Truth,” initially scheduled for the end of January.
One ad targeted at teens compares acne medicine to tobacco, sources said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in