Alexander Ogilvy Closes in Dallas

Alexander Ogilvy Public Relations has closed its 18-person office here, citing softened spending among its mainly high-tech clientele.

The Dallas office’s clients in-cluded e-Rewards, Netpliance, Ineto and Managed Storage. Fee income in 1999 was more than $2 million.

Dean Trevelino, executive vice president of Alexander Ogilvy in Atlanta, said that the closure was part of a company-wide restructuring of Ogilvy & Mather’s technology public relations practice.

The technology division of Ogilvy Public Relations has been combined under the brand banner of Alexander Ogilvy, an agency which was acquired in 1998.

According to Trevelino, in the nine other U.S. cities where Alexander Ogilvy operates, the company has additional public relations divisions serving other industry sectors.

“Dallas was affected largely because it was the only office where we did not have a multiple practice approach,” said Trevelino. “There’s great cross-fertilization with the health and medical and other industries. When you’re flying solo, the market conditions certainly [can have] an impact.”

The office was officially closed at the end of last month.