Alex Bogusky on the wonders of saliva-free CPR

Eight finalists competing for four 30-day agency internships had four minutes each to present ideas to a panel of judges in an American Idol-styled competition called "The Big Ad Gig" on Thursday, part of Advertising Week. The brief was to create a campaign for the American Heart Association promoting "Hands-Only CPR," an initiative designed to get bystanders involved in medical emergencies without requiring them to perform mouth-to-mouth resuscitation. (Hands-Only CPR involves calling 911 and pushing hard and fast in the center of a victim's chest.)