Alex Bogusky creative director/partner, Crispin po

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Alex Bogusky creative director/partner, Crispin porter & Bogusky

Reality-based advertising (shot on video using real-life situations) will become as prevalent as reality-based programming. Soon, people will be just as sick of it. TiVo and Replay will be making real nice with the networks in an effort to save the multibillion-dollar model of advertising paying for programming. After all, what will TiVo owners record if nobody is left to pay for the programming? The timid will cut back and play it safe.

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