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By Joan Voight and Gerry Khermouch
SAN FRANCISCO–Seeking its first U.S. ad agency for an estimated $4-6 million account, Scottish & Newcastle Importers has compiled a list of four Northern California contenders.
The San Francisco company imports Newcastle Brown Ale, the flagship brand it markets.
The client is looking for aggressive, cutting-edge work that also has style and panache, said Bill Wetmore, recently appointed U.S. commercial manager for the company. He declined to name the contenders, but the list is believed to include startup Amazon Advertising in San Francisco, according to sources.
The winning agency will be called on to provide strategic thinking as well as national radio, print and outdoor advertising, said company officials.
An agency is expected to be named by the end of June and its first work will appear in late summer or fall.
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