Albuquerque Tourism Is in Play

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Albuquerque Convention & Visitors Bureau sent requests for proposals to 28 New Mexico advertising agencies last month. Incumbent Rick Johnson & Co. was included in the invitation to bid on the three-year, $600,000 account.

Bids were due Jan. 5. The client expects to award the contract onJuly 1.

RJ&C of Albuquerque has had a year-to-year contract renewal arrangement with the AC&VB for 17 years. The decision to put the account up for review “was not predicated on dissatisfaction with the work done by Rick Johnson & Company,” said Mary Kay Cline, bureau president and chief executive officer.

A consultant’s recent report recommended changes in the organization’s request for proposal process and its “long-term vendor relationships,” she said.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in