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Following a review, Albetro Culver has tapped Havas’ Arnold and Interpublic Group’s Mullen to handle its global creative assignment, the company has confirmed.
Alberto Culver’s estimated annual ad spending in the U.S. is $100 million, while spending in the U.K. is around $25 million. The total global media outlay could not be immediately determined.
Alberto Culver confirmed the assignments in a statement, noting that Arnold in New York would handle the St. Ives and Noxzema global skin-care businesses, as well as the Nexxus hair-care brand.
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