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Alberto Culver has confirmed launching a review of its global creative and media assignments.
Estimated annual ad spending in the U.S. is $100 million, while spending in the U.K. is around $25 million. The total global media outlay could not be immediately determined.
In the U.S., the client has recently worked with independent Wieden + Kennedy in New York and Interpublic’s Campbell-Mithun in Minneapolis.
However, Wieden and the client parted ways in December. “We reached a mutual conclusion that this was not the greatest partnership, but it was amicable,” said Wieden N.Y.
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