Alaska Air Warms Up

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WongDoody is breaking its inaugural TV spots for Alaska Airlines, the client’s first in more than two years.
The estimated $8-10 million campaign for the Seattle-based airline includes three lighthearted spots breaking today in the Northwest, Alaska and Canada. They focus on the airline’s competitive fares and its service and friendliness. Previous ads took a more nostalgic approach.
One 60-second spot shows a pair of youngsters offering lawn-cutting services to elderly neighbors. One boy is surly and brutish, the other well-mannered and dedicated.

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