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$15 Mil. Computer Printer Effort Stresses Price
SAN FRANCISCO–Tektronix targets the mass-market segment of the computer printer business for the first time in a $15 million campaign from Anderson & Lembke, to run in the U.S. and abroad.
The print and interactive effort for the 50-year-old company, which had focused on the high-end trade market, plays up the price and attributes of three new color printers and one adaptable black-and-white model. Work breaks this week in publications such as USA Today and Smithsonian.
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