Al Punto to Tout Sempra in U.S., Latin America

LOS ANGELES Sempra Energy Global Enterprises said it has selected al Punto Advertising as its Hispanic agency.

SEGE, which includes Sempra Energy subsidiaries that develop, acquire and operate energy projects in international markets, chose al Punto in Tustin, Calif.,
following a three-month review that included two undisclosed agencies in Southern California and an undisclosed shop in Mexico.

Billings have not been determined, according to the client and agency. This is the first Hispanic agency for SEGE, which was established one year ago, said Kathleen Corbin-Teora, a representative for the client in San Diego.

SEGE chose al Punto because of the shop’s credentials, strategic thinking and its “results-oriented approach to Hispanic communications,” Corbin-Teora said. “It’s great to be able to work with a Hispanic agency that has done extensive market research, understands the target market and can help us with communications, especially in Mexico.”

Al Punto is charged with creating and placing TV, radio and print ads for SEGE in the U.S. and Latin America. The shop will also handle collateral. Al Punto’s first ads for the client are expected to break in Mexico within the next two months, said agency president and CEO Peggy Goff.

The win extends al Punto’s coverage into Mexico, said Goff, adding that the shop has done projects in the past in Mexico for former clients Miller Brewing and Disneyland. It also expands the agency’s roster of service-oriented clients, she said.

The Phelps Group in Santa Monica, Calif., handles the client’s general-market account. SEGE’s sister company, Sempra Energy Utilities, has also been speaking with agencies about its Hispanic account, Corbin-Teora said. That piece of business is currently handled by Muse Cordero Chen & Partners in Los Angeles.