Al Gore Puts Agency Creatives on Notice

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NEW YORK Ad agency creative executives beware: if Al Gore is right, your services might not be needed much longer.
 
The former U.S. vice president and co-founder of the cable network Current TV in delivering the keynote address at Digitas’ Digital Content NewFront event in New York today spoke about what he perceives as a rapidly changing advertising and media landscape. Gore predicted that traditional ad models were set to radically change, and as evidence he presented a series of VCAM (Viewer Created Ad Messages) ads, i.e.,

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