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Al Gore has launched a new climate change awareness campaign as part of The Climate Reality Project. The campaign called “Why? Why Not?” will target young people between the ages of 13 and 21, encouraging them to serve as advocates of the climate change movement.
The former United States vice president has long been a staunch supporter of raising awareness of this issue. To aid these newest efforts, Gore and his team have enlisted a team of advertising and marketing agencies from WPP, the world's largest communications services group.
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