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A Web site temporarily becomes an ice-hockey rink in the latest ad breaking for Visa’s “Bring home the gold” promotion. The new interactive ad, created by AKQA in San Francisco, is running on ABCNews.com.
Visitors to the site this week will notice that the content is lightly shaded over in a grayish color resembling ice. As the page loads, a small Visa-branded Zamboni—the machine driven around the rink to resurface the ice—glides across the top of the screen.
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