a.k.a. Lands Tech Publisher’s $10-15 Mil. Account

Continuing a string of new-business wins, a.k.a. Euro RSCG has picked up a $10-15 million account from high-tech publisher InfoWorld Media Group.

The San Francisco agency has won several sizable pieces of business at a time when many dot-com clients have stopped spending money or disappeared entirely. In recent months, the shop has landed the $15 million account of The Picture People (a Hallmark company) and the $20 million Dialpad business.

Headquartered in San Mateo, Calif., InfoWorld Media Group publishes InfoWorld, a newsweekly in print and online that covers the market for client/server products and solutions used in corporate enterprises.

Michael Kantrow, agency managing partner and CEO, said the win reflects a.k.a.’s ongoing strategy to lure clients that have viable long-term strategies.

“We’ve been carefully focusing our first year on building significant relationships with substantial companies who can most benefit from what we deliver,” Kan trow said. (The shop was previously an office of direct response specialist Cohn & Wells.) “Info World Media Group represents an incredible opportunity for us to join forces with a company that’s aggressively facing brand evolution.”

Client officials said they chose a.k.a. in part because of its multifaceted approach to promoting products and companies. “a.k.a. offers a unique approach to building a brand strategy as well as expertise in print, online and event channels,” said chief marketing officer Marc Reed.

Agency creatives said they will help the company refine its personality and reach new readers. The opportunity is to “collaborate with a publication that’s in the process of evolving its whole brand, from the personality and editorial vision of the magazine itself,” said Kevin Mc Carthy, partner and chief creative officer.

InfoWorld also hosts computer expositions worldwide and provides IT market analysis.

InfoWorld’s parent company, IDG, is a leading IT media, research and exposition company. It runs over 300 magazines and newspapers and the same number of tech Web sites. It has also published some 4,000 books. The company targets its publications to information technology and e-business professionals.