Airline Takes Overland Route

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The image is riveting and unexpected: an enormous Viking, arms outstretched, holding a pair of “night wands,” the lights ground crews use to guide planes into airport gates.

The message is simple and direct: “Fly Icelandair to Europe.”

Nasuti & Hinkle’s new bus wraps, the latest effort in the Silver Spring, Md., shop’s campaign to attract additional passengers to Iceland’s signature airline, will be delivering that message in the Washington, D.C., area over the next months.

The agency is positioning Iceland, often maligned as one of the world’s “last places,” as a vacation destination.





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