Everyday characters belt out operatic conversation in a campaign aimed at attracting a new audience to The Lyric Opera House in Kansas City, Mo.

The campaign, developed by hometown agency Muller + Co., employs the tagline, “Take a break from the ordinary.”

The three 30-second spots depict supposedly normal people belting out banal dialogue through opera.

In one spot, a man stands in line at the grocery store and sings “What an ass I am” to the cashier because he forgot to bring his coupons. Nonplussed, the cashier replies in a similar manner.

Working on a minimal budget, Muller executives credited directors and editors at Steele Films in Los Angeles for bringing agency copywriter Justin Gardner’s idea to life.

Spending on the campaign was not disclosed.