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U.S. Budget Was $30 Mil. in ’98; Incumbent Ogilvy May Be Out
NEW YORK–Insurance and financial-services company American International Group began con-
tacting agencies last week about its U.S. ad account, sources said.
RFP’s sent to New York shops seek information on agencies’ direct and Internet capabilities, and on strategic planning and positioning. Shops were also asked to submit creative samples. RFP’s are due back Dec. 1. AAR/Bob Wolf Partners in New York is managing the review.
“We are just looking around to see what capabilities are out there,” said Bob McCourt, senior advertising manager at the New York-based global company.
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