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Several American Home Products’ roster shops are competing for the opportunity to introduce a new herbal Centrum product to consumers in 1998. Sources said the account is worth $15 million.
Centrum vitamin shop Carrafiello Diehl & Associates in Irvington-on-Hudson, N.Y., has been invited to pitch the account, sources said. So have New York shops Young & Rubicam, Lowe & Partners/SMS and Grey Advertising, said sources. The agencies, which are being asked to help name the brand, made creative presentations to the client earlier this month.
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