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BOSTON ITraffic, the interactive marketing subsidiary of Omnicom Group’s Agency.com, has launched a new effort for BrownCo designed to drive enrollments at the online brokerage.
The work, part of a broader integrated effort themed “What you want,” seeks to position the Boston-based client, a unit of JPMorgan Chase, as a streamlined, efficient service with powerful tools for seasoned online investors.
A full-page banner and box will run on financial sites including CBSMarketWatch, SmartMoney and TheStreet through year’s end.
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