Agency.Com Launches Saab Tour

Agency.com has launched an online tour for Saab’s newest models, the 9-5 Sedan and SportWagon.

Located at http://www.95virtualtour.saabusa.com/, the Web site features interactive areas that elaborate on the models’ safety, handling, design, performance and specifications. The site also includes 360-degree product shots, close-ups of the cars’ parts, background music and a voice-over that describes the cars’ attributes.

The goal of the site is to move prospective buyers from researching on the Web to dealerships for a test drive. To this end, the site lets consumers find a local Saab dealer and request a brochure and test drive.

“The site establishes an efficient channel of communication with potential Saab customers and provides a clear ROI for the virtual tour,” said Robert Henry, manager of e-commerce and CRM solutions for Saab Cars USA.