Ornelas & Associates, Dallas, has developed a new campaign for GTE Corp. aimed at Latino consumers. The effort consists of three 30-second TV commercials, three radio spots and a newspaper ad.
MQ&C Advertising & Marketing, Austin, was selected as agency of record for Clark Wilson Homes, one of Austin’s largest residential home builders.
The Texas Production Facility, Dallas, has completed its Avid 8000 digital editing room.
A campaign developed by Sherry Matthews Advertising, Austin, for the Texas Advisory Commission on State Emergency Communications earned inclusion in a traveling exhibit compiled by the Association of Independent Commercial Producers and the New York City Museum of Modern Art.
Resource 3, Dallas, has picked up four new public relations accounts: Bomac Capital Insurance, Burberry’s, the Family Place Partner’s Card program and the 1998 Beaux Arts Ball.
Hamilton Form Co., Fort Worth, has selected The Balcom Agency of Fort Worth as its agency of record. Balcom’s assignments include development of trade publication advertising, new corporate identity materials and public relations.
Salient Systems Corp. of Austin chose Flora Public Relations of Pflugerville to handle its public relations activities.
Bozell Kamstra, Austin, has received the Best of Texas Award at the Business Marketing Association of Houston’s Lantern Awards. The winning entry was a campaign for Canon U.S.A.’s semiconductor division.
Awalt Group, a Houston public relations and investor relations firm, has launched a new interactive Web site where visitors can consult staff professionals on corporate communications issues.
Byrne Johnson, Dallas, won two awards at the 14th annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report. The agency received a silver for its logo identity package for Lake Pointe Medical Center and a bronze for a brochure created for Kaiser Foundation Health Plan of Texas.
The Quest Business Agency, based in Houston, has launched a print campaign for the Caterpillar lift trucks manufactured by Mitsubishi Caterpillar Forklift America, which is also located in Houston. The advertising is appearing in trade publications including Plant Engineering & Maintenance and Modern Material Handling.
POV, a post-production facility in Houston, has added a new editing room featuring an EditBox.
Meltzer & Martin Public Relations, Dallas, won a Gold Quill award of merit from the International Association of Business Communicators for a Hampton Inn travel kit aimed at children.
Cartel Creativo, San Antonio, and client JCPenney have teamed to create a tribute poster for slain Tejano star Selena. One thousand posters were donated to the Selena Foundation. Proceeds from sales of the poster will fund scholarships for Hispanic students.
Martin & Martin, Little Rock, recently completed a repositioning campaign for Delta Regional Medical Center, a 268-bed hospital in Greenville, Miss. The advertising effort includes television, radio, print and collateral.
Rick Johnson & Co., Albuquerque, has received two first-place prizes at the New Mexico Public Relations Society of America’s 1997 El Conquistador Awards. The winning entries were a public relations effort for Ringling Bros. & Barnum and Bailey Circus and an annual report created for United World College.
Strascina & Partners, Albuquerque, has promoted Terry Kocon to production director. Kocon joined the agency in 1986.
Agency News: SOUTHWEST