The Richards Group of Dallas and McCann-Erickson, Houston, were named finalists in the Effie Awards sponsored by the New York chapter of the American Marketing Association. The award recognizes the effectiveness of advertising initiatives, as documented in case studies. Richards was nominated for Continental Airlines work; McCann for Texas Instruments.
The Houston Delta Gamma Foundation selected Shirleybarr Public Relations, Houston, to handle public relations for the Great Houston Duck Race. The annual event, in its ninth year, will benefit the blind and visually impaired.
Dieste & Partners, Dallas, has launched a new version of its Internet site that features a famous Hispanic game called Loteria. The site can be accessed at www.dieste.com.
Wiken Promotion and Advertising, Minneapolis, has formed an alliance with Rosenberg Advertising, Dallas, to open a Southwest office for its database marketing division. IN Marketing will be housed in Rosenberg’s offices.
Ward Creative Communications, Houston, was tapped to develop and implement a 1997 marketing communications plan for Idrees Consulting. Idrees specializes in tax and estate planning strategies.
Publicis/Bloom, Dallas, is backing T.G.I. Friday’s ‘Jack Daniel’s Grill’ menu launch with a new advertising campaign that maintains the ‘In Here, It’s Always Friday’ theme. Details of the campaign have not been disclosed.
Love Advertising, Houston, was retained by Whirlwind Building Systems to handle advertising. Whirlwind is a Houston-based manufacturer of pre-engineered metal buildings.
Stan & Lou, Houston, recently launched a television campaign for KRBE-FM, Houston. A 15-second commercial and two versions of a 30-second ad are airing on network affiliates in Houston. The spots feature the station’s morning show personalities and plug a cash contest.
Bromley, Aguilar & Associates, San Antonio, recently designed a brochure for the San Antonio Advertising Federation.
Big Design, Dallas, has moved its offices to 2501 Cedar Springs, Suite 710, Dallas 75201. Telephone: (214) 954-0033. Fax: (214) 965-9091.
Meltzer & Martin Public Relations, Dallas, earned two bronze awards in the Golden Bell competition held by Hotel Sales and Marketing Association International. The winning entries were created for Hampton Inn Hotels.
BB&O, Dallas, recently completed its first campaign for Source Services. Brett Darken of Sunrise Films, Albuquerque, N.M., directed the campaign’s TV spot.
The Fort Worth Public Library Foundation selected Witherspoon & Associates, Fort Worth, to provide marketing and community relations services for its $2.5 million capital campaign.
Longview, Texas-based Lone Star Beer next month is launching a promotion that allows consumers to purchase a flag with the Lone Star logo and the slogan, ‘Lone Star Light. The National Beer of Texas.’
Adcetera Design Studio, Houston, developed a new logotype for the Galveston Island Convention & Visitors Bureau. The logo is featured as part of a new campaign that includes outdoor boards and print advertisements.
JWT Specialized Communications, Dallas, appointed Kay Jackson national public relations director.
SicolaMartin, Austin, has created the second in a series of national advertisements in support of StarMax, the Motorola Computer Group’s Macintosh-compatible computer line. Print ads for the Tempe, Ariz.-based division of Motorola appear in MacWorld, MacWeek and MacUser magazines with the tagline, ‘StarMax. The knockout in a crowd of knockoffs.’
Johnston & Co., Houston, won several awards for client Waterford Harbor at the Professional Results in Sales and Marketing awards competition. Work for the luxury community earned top honors in five developer categories: sales brochure of the year, print ad, signage program, sales center merchandising and promotional event of the year.
The Atkins Agency, San Antonio, recently handled pro bono marketing assignments for the 1997 Inner-City Games sponsored by The United Way and for the San Antonio Public Library Foundation’s fundraising efforts. The library hopes to raise $150,000 through its campaign.
Souzan Alavi, a director with Buckholtz Productions in New Orleans, earned a silver plaque at the Chicago International Television Festival. The winning entry, in the category of ‘Special Achievement–Direction,’ was for a spec spot titled ‘Life Without Cotton.’
Bauerlein Advertising, New Orleans, has been selected as agency of record for the Young Leadership Council of New Orleans. Bauerlein will be responsible for strengthening the organization’s identity and working on a variety of projects for the Young Leadership Council. The agency’s initial efforts will be to direct the YLC’s communications committee during the council’s spring fundraiser and fall gala events.
Peter A. Mayer Advertising swept the New Orleans Addys again this year, walking away with 24 Addy awards–more than twice as many as the nearest contender. Mayer also earned best of show/print, while Bauerlein Advertising won nine Addys and best of show/broadcast. Other top Addy winners were: WWL-TV (six); and Fitzgerald Advertising and Spar Inc. (five each).
Jordan Associates, Oklahoma City, working with director Scott Edwards of Sunrise Films in Albuquerque, N.M., recently completed a three-spot television campaign for the Remington Park horse racing track in Oklahoma City.
Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED
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