AGENCY NEWS: SOUTHWEST

TEXAS
Halcyon Associates, Dallas, has formed Mercury Technology Group, a new division that provides Internet and CD-ROM services and products.
The Maxfield Group, Irving, developed a direct mail campaign for GTE Corp. encouraging customers to add a second phone line. The piece was distributed to 1.4 million homes.
Vollmer Public Relations, Houston, was awarded the 1996 Grand Excalibur Best of Show Award from the Public Relations Society of America’s Houston Chapter. The winning entry was a campaign promoting Travelocity, an Internet Web site.
SCA Promotions, Dallas, developed a promotion for the Star Trek phone card created by Future Call Co.
PR/Texas, Fort Worth, was named to provide public relations and marketing for Vann Martin’s Salon in Fort Worth.
Three campaigns developed by Bates Southwest, Houston, for Mississippi Power earned 11 first-place awards from Utility Communicators International.
Paul Lazzaro & Associates, Fort Worth, was selected to consult, place media and promote recruitment for the Americorps national service program...