FLORIDA, a public relations firm with offices in Fort Lauderdale and Orlando, has added three new clients: Cushman & Wakefield of Florida, Edy’s Grand Ice Cream and Waterside Shops of Naples.
Willman & Co. in Jacksonville recently won a silver Addy for an in-house production, and a Judges Award and an Award of Distinction from the Image Awards.

Rountree Group in Atlanta has acquired a new account, AutoNation USA. The agency will be handling store openings and other activities for the client in the mid-Atlantic region.
WHM&G Advertising in Atlanta has been named agency of record for Chemtronics, a company that specializes in cleaning products for the electronics industry.

Enten & Associates in Rockville has been chosen agency of record for Miller’s Furs in Washington, D.C .
Strategix in Baltimore recently contracted with Avatech Solutions to provide marketing and public relations services. The client is a reseller of high-tech hardware and software for design automation and advanced information processing.
Fast & Associates in Baltimore has won a silver medal and a merit award in the 1997 Health Marketing Awards. Both honors were in recognition for work done for the Preferred Health Network.

Adstreet in Cary has been named to handle the advertising account of Sunstar Homes, an area builder.
Flaxenfield Design, a design and advertising firm in Durham, was selected to develop a new graphic identity for Carolina Millwright Service of Fuquay-Varina.

Sterling Advertising & Marketing in Greenville has picked up the following new accounts: Brockman Automotive, Talon Communications, American Fast Photo, Prudential Carolinas Realty, Lakeside at Russell, Travelier Truck Covers and Accessories, All-Dry of the Carolinas, Pawn Shops of America, Wayne Dalton Doors of the Carolinas, Furniture from Highpoint and Woodlawn Memorial Funeral Home.
Haggard & White Marketing Communica-tions of Columbia has established a new division, H&W Creative/Advertising. The new unit will offer creative communications strategies, in-depth content research, technical development and production. Haggard & White will continue to work with its educational clients.

Health Communications of Memphis was appointed agency for Humphrey Inc. Based in the San Francisco Bay area, the client is in the opthamologic diagnostics field. It is a division of Zeiss Optical Systems.

Reed Advertising & Marketing in Richmond has formed a new division, Reed Public Relations.

McQuerterGroup, which is headquartered in San Diego, recently opened an East Coast office in Washington, D.C. The agency offers clients a full range of advertising, public relations and electronic media services. It specializes in wireless communications, Internet and other high-tech assignments.