Maddock Douglas in Elmhurst was named agency of record for York Furrier, for which it will create TV, radio and direct mail advertising.
DNA New Media Group, Chicago, was chosen to provide advertising and marketing programs for Borland International, a software-development products provider.
Young & Laramore in Indianapolis, was assigned marketing responsibilities for Tandem, formerly Labor World, a temporary industrial staffing provider. Estimated budget is $750,000. The account includes direct mail, brochures and development of a new corporate identity.
Ivie & Associates, Davenport, added five new clients: Mississippi Bell II riverboat casino; Great River Bend Transit; Green Valley Cabinets; Long’s Carpet and Interior; and Village Shopping Center.
Royal Marketing in Grand Rapids was named agency of record for Lentz USA Service Centers, an auto repair chain with locations in Illinois, Indiana, Maryland, Michigan and North Carolina.
Vision World-a retail optical company with 36 locations in Iowa, Minnesota, North Dakota and Wisconsin-named Colle & McVoy in Minneapolis to handle broadcast media buying.
The Coronary Vascular unit of Medtronic retained Martin/Williams’ design division, The Edison Group in Minneapolis, as its graphic design agency.
The Hughes Group in St. Louis has been chosen as agency of record for Allegiant Banks, with offices throughout Missouri. The agency will create a new brand-positioning campaign for Allegiant.
Jewell Baker Zander in Kansas City has been retained to provide advertising and public relations for Scripps Howard’s KSHB and KMCI television stations.
Advertising, Boelter & Lincoln, Milwaukee, was named agency of record for Treeland Resorts, an assignment that includes print advertising, direct mail, collateral and public relations. The agency was also selected to create corporate image and trade show advertising for PanVera Corp.
Agency News: Midwest