Agency News: Midwest

ILLINOIS Clear Communications, which provides surveillance applications for the telecommunications industry, named Killian, Wallace Advertising in Chicago as its first agency of record. TargetCom in Chicago was named agency of record for Harley-Davidson Credit, a division of Eaglemark Financial Services. TargetCom is handling the introduction of the Harley-Davidson Chrome Visa Card. J. Walter Thompson in Chicago was selected as pro bono agency for the Chicago Children's Museum, which is the fifth most visited cultural institution in Chicago. Metropolitan Properties of Chicago and American Academy of Dermatology have retained Dragonette in Chicago for public relations support. INDIANA Wavetek selected Caldwell Van Riper, Indianapolis, to develop domestic and international advertising. The client is a manufacturer of test equipment for the communications industry. The DogSuds Drive In Restaurants chain appointed Communico in Indianapolis as agency of record for advertising and promotion. The agency has also added Bloomfield State Bank to its client roster. IOWA Iowa Ag Initiative 2000, a consortium of organizations committed to improving the perception of agriculture in Iowa, named Meyocks & Priebe Advertising, Des Moines, as its agency. The agency has also been retained by the National Corn Growers Association to provide communications services. KENTUCKY McCafferty & Co., Louisville, was named agency of record for Columbia Hospitals of Louisville and for Technidyne Corp. Ropak Corp.'s Materials Handling Group selected Caudill & Associates in Covington to handle advertising and public relations. MICHIGAN Yaffe & Co. in Southfield was named agency of record for Kronheims Furniture Co. The company operates five retail stores in the Cleveland area. Stap & Co. in Kalamazoo was selected to be the agency of record for Sanitor, a manufacturer of paper products and dispensers. Royal Marketing in Grand Rapids was named agency of record for Dynasty Sports Cards and Apparel. Victor Associates in Bloomfield Hills was chosen as agency for the Hometown Observer & Eccentric Newspapers, a unit of the Hometown Communications Network. MINNESOTA Bolin Marketing & Advertising in Minneapolis was chosen as agency of record for ABRA Auto Body & Glass' 12-state chain of collision repair facilities. Serengeti Eyewear, a designer and marketer of sunglasses, selected Kilter Inc. in Minneapolis to provide advertising and public relations. MISSOURI Bernstein-Rein Advertising in Kansas City was named agency for RentWay, a rent-to-own furniture chain with 180 stores in 15 states and the District of Columbia. The Hughes Group in St. Louis has been named agency of record for Deutsche Financial Services, a global provider of specialized distributions financing programs. NEBRASKA Swanson Russell Associates in Lincoln was named agency of record for Standard Golf Co., a manufacturer of professional golf course tools and accessories, and for Schering-Plough Animal Health's Ralgro and Ralgro Magnum growth promotion products for cattle. Raytheon Aircraft Co. selected Bailey Lauerman & Associates in Lincoln as its collateral advertising agency of record. OHIO Hyatt Hotels Corp. has retained Wyse Advertising, Cleveland, to develop an integrated marketing program for the hotel chain's golf activities. Sive/Young & Rubicam in Cincinnati was named agency for FASCOR, a software development company. Mattress manufacturer Sealy Inc. has retained Point to Point, Cleveland, to create a test program for a customized retail point-of-purchase program for national newspaper advertising. New public and media relations clients for Watt, Roop & Co. in Cleveland are ANR Pipeline Co.; Century Products Co.; Cleveland Neighborhood Development Corp.; McDonald, Hopkins, Burke & Haber; and San Jose Episcopal Day School. WISCONSIN Ovation Marketing in La Crosse was awarded the catalog account for Charnstrom Co., a direct marketer of professional mailroom equipment. Ads Inc. in Milwaukee has been named agency for Milwaukee Stove and Furnace. Brewer Co. selected Core Creative Inc., Milwaukee, to create an advertising campaign targeting medical, dental and optical professionals. The agency was also named agency of record for MPI Coin. Fund-raising firm Pennies to Dollars LLC has chosen McGlinchey & Associates in Mequon as its agency of record. Image Makers Advertising in Elm Grove is the new agency for La Terraza, a ceramic and pottery studio. Sargent & Potraz Integrated Marketing Communications in Brookfield has been retained by Custom Ag Products to launch a new product for cotton growers.

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Agency News: Midwest

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