Agency News


Richemont A.G. shifted its Lancel leather-goods brand to Avrett Free Ginsberg in New York. The brand had previously been handled by Ateliers ABC in Paris. Spending was estimated at $1-2 million. Avrett already handles Zug, Switzerland-based Riche mont’s Van Cleef & Arpels jewelry label. A print campaign is expected to break in the summer.

New York Institute of Technology tapped Toolbox to handle its advertising and branding efforts. The New York-based shop will also take on media duties later this year. Print and out-of-home ads are scheduled to break next month, with TV to follow in the fall. First-year billings are estimated at $2 million. The college has campuses in Manhattan, Old Westbury and Central Islip.

Robert Martin was awarded Infinity Bathware’s advertising account. The Hauppauge-based strategic-marketing and ad vertising-communications company will create a corporate-identity program and collateral materials for the Deer Park-based client’s line of Italian faucets, basins and bath accessories, which recently debuted. Infinity is an importer and distributor of several lines of bath products. Separately, Robert Martin launched a positioning campaign for the Maple Pointe Assisted Living Community, which is scheduled to open in Rockville Centre next month. The com pany created advertising, direct mail and collateral materials for the facility.

TheraDate retained The Blankman Group to provide public relations services. The client is a Fair Lawn, N.J.-based dating service that matches up people based on personal information provided by their therapists. The Blankman Group, based in Garden City, is a member of the Manning, Salvage & Lee Worldwide Affiliate Network.

Lou Hammond & Associates was named public relations agency for the Turkish Tourist Authority and Sandals Resorts International. Sandals, which is based in Miami, operates resorts in the Caribbean. The New York-based shop specializes in life style clients.


Montclair-based advertising agency and design firm AGCD designed a new logo and collateral materials in an expansion campaign for Temple Ner Tamid in Bloomfield. The logo was used for fundraising efforts to raise money for expanded programs, facilities and activities. The synagogue’s new name, Ner Tamid-A Center for Jewish Life and Learning, was unveiled in the campaign materials.

Gianettino & Meredith and The Marcus Group were hired by the state of New Jersey to create a campaign offering amnesty for people and corporations that have under-reported their income, overstated deductions, underpaid their taxes or neglected to file tax returns due on or after Jan. 1, 1996 and before Jan. 1, 2002. Short Hills-based G&M is handling the creative portion of the account; The Marcus Group, which is based in Secaucus, is responsible for public relations. The campaign, which comprises radio and print, broke last month.

Century Operating Corp., a New York-based property-management firm, awarded its marketing and advertising account to D&R Advertising in Fort Lee, N.J. The shop is charged with creating advertising and sales materials; ads are appearing in trade and business publications.

Keating Public Relations was named public relations agency for Niadyne, a Tucson, Ariz.-based pharmaceutical-technology company. The Millburn-based shop will create and launch a campaign for the client.

Red Bank-based MRB Public Relations added two new clients to its roster. JS Riggio International is a Mahwah-based organizational-behavior consulting firm, with additional offices in San Rafael, Calif., Copenhagen, Denmark, and London. Iris is a Boca Raton, Fla.-based office products and technology company. MRB also has offices in San Jose, Calif., and New York.

MWW/Savitt, a Seattle-based division of The MWW Group, will provide strategic communications and investor relations services to Briazz, a Seattle-based chain of gourmet sandwich and salad cafés. The MWW Group is based in East Rutherford.


CPRi Communications was hired by General Defense Systems to handle its public, media and investor relations. The Boca Raton, Fla.-based client specializes in creating and instituting its broadband network and wireless surveillance applications; its cli ents include the U.S. defense industry, the Federal Aviation Administration and the U.S. Customs Service. CPRi is based in Teterboro.

Ardmore-based Backe Communications created a branding campaign for Airgas, a Radnor-based distributor of industrial, medical and specialty gases and related equipment. The effort includes strategic planning, advertising, media, direct marketing, and Internet development and management. The campaign’s launch was timed to coincide with the client’s acquisition of Air Products and Chemicals’ U.S. packaged-gas business. Separately, Backe won four Philly Gold 2002 awards at a ceremony held in Philadelphia on April 25. The shop received awards in the Best of Direct Marketing and Direct Marketing Specialty categories for a direct marketing campaign that launched Chicago-based Exelon Enterprises’ intranet. Backe also was recognized in the Annual Reports & Promotional Design, Special Identity Program category for its work on a brand-identity program for Arcadia University in Glenside, as well as in the Promotion, Public Service category for a pro bono annual-development campaign for the Gesu School in Philadelphia.

Philadelphia-based PM Solutions hired Schubert Communications to manage its marketing-communications initiatives. The Downingtown-based business-to-business marketing-communications company will create an integrated marketing-communications program for the Philadelphia-based client, a project-management consulting, training and research firm that works with companies in the information-technology, pharmaceutical and financial-services industries. The program will include advertising, public relations, direct marketing, trade show support, Web site design and other interactive services.

Knezic/Pavone Advertising in Harrisburg won the Pennsylvania Wine Association account, following a review. The advertising and public relations agency is responsible for creating awareness of Pennsylvania wines and promoting visits to Pennsylvania wineries and their retail outlets. The Harrisburg-based client is a nonprofit agricultural trade association that represents the state’s wineries. Knezic/Pavone will handle advertising, marketing and public relations initiatives for the association, as well as redesign its Web site.